As the album title describes, Homeboy Sandman is a rapper with an upside down type approach; and it’s a good thing he knows it. He’s not another 20 year old popping on the scene with super soakers full of swag, and he’s not a 40 year old obsessed with “keeping it pure” with strictly dusty vinyl rhythms, trying to revive the 90s.
There is no compromise when you listen to Sands, because there ain’t only one “type” of hip hop fan who would be his fan. He mocks those who try to pigeonhole him in his track “Yeah But I Can Rhyme Though,” while at the same time pointing out how much easier his career might be if he would just join a team, pick a side, adopt a style and start doing it for the Twitter followers. Sounds ugly when we put it that way doesn’t it? So what do we want from him?
It’s more about what he wants from us. Let’s press play.
Recent Homeboy Sandman documentary: