“Bristol sound” pioneer and trip-hop legend Tricky doesn’t need any help engaging his decades-devoted fanbase, but he engaged them anyway.
The “fan assisted” video for “Hey Love” came together as soon as he made the request. All Tricky had to do was ask his fans to send him Instagram photos inspired by the track.
The idea isn’t new. The Beastie Boys come to mind as innovators of the fan made, official release. The difference is that Tricky peaked nearly 20 years ago. Every time a new album is announced, his fans anxiously await another masterpiece from the lifelong resident of the Knowle West, Bristol neighborhood.
In 1995, Maxinquaye was too earth shattering for a debut. It caused immediate, unwanted attention for the man, birth name Adrian Thaws.
“I thought I’d be an underground artist. I was not ready.”
– Tricky (The Guardian, 2012)
For decades, the always progressive, always left-field producer & vocalist has tried to explain his resulting hermitude to journalists. In the wake of Maxinquaye, he struggled with the pressure and darkness of the music industry that swiftly overwhelmed him, and the immediate followups to Maxinquaye don’t avoid the truth.
In his most recent interviews though, Tricky is wide-eyed and spritely. The music video below signals the producer’s renewed willingness to connect with his audience.
As he goes back and forth with vocalist Francesca Belmonte, the lyrics resemble another one of his slick courtship scenarios involving two wiley lovers. All fiction aside, Tricky has returned with an obvious passion, and considering the nature of this video, are we so sure that “Hey Love” isn’t speaking to the fans?
Back at ya, Tricky.