If you know him, you know Lawrence hip hop. Born in Puerto Rico, bred in “Lawtown,” Massachusetts, DJ Deadeye is a name. But he ain’t satisfied.
In his hometown, where abandoned, crumbling factories follow the Merrimack River like haunting reminders of recession, where the cops are eager to stop you and where a large pizza is still five bucks, Deadeye’s making a name for Lawrence, too.
As co-head of ST. da Squad, Dustin Hernandez has always put the family first, working closely with rappers from his own city before bringing it all on tour. He produces, co-produces and acts as tour DJ, spinning Law boom-bap on international stages since last decade. Whether he’s candlepin bowling with Method Man or touring Europe with Alchemist, he’ll probably be wearing an ST shirt when you take the Instagram pic, just to represent. So, why so loyal?
Thirty miles north of Boston, huddling on the New Hampshire border, Lawrence is alone. The city is mostly Dominican and Puerto Rican, but they’re bordered on all sides by white people, more white people and thousands of drug runners from all over the state who hop the New Hampshire border on a daily basis. In
this part of New England, the demand for hard drugs is very strong. Lawtown is often the middleman, which causes resentment from their neighbors (the biggest customers.)
Directed by DJ Deadeye, “The Law” is a story told by the characters themselves, a short film featuring Deadeye in a deal gone bad. The video was dedicated to Lawrence, “not for the blogs,” he wrote, but the video is valuable as an introduction to these artists. Featuring salty verses by Hectic, Sonic & Ghetto (and a heavy hook by LuNox), “The Law” is not conscious rap. As a friend of mine put it, “this is straight gangsta rap.” Nobody’s gonna sugarcoat it.
But you should bring a winter coat.
From his debut album Substance Abuse on iTunes