The song made me see purple, but the official visuals showed me the light.
The colors are satisfying. The video for “Know U” has a prismatic effect on the song. Thanks to Voncito of iLLmont, I’m convinced that Georgia becomes magic in the springtime. He highlighted the purples, greens and yellows of the season with subtle color filters, using blur and shadow at strategic moments. It stopped me.
I had the same reaction when I heard “Know U” on Yani Mo‘s SoundCloud. Her words are smirkingly honest, calm, but electric; smooth, with an undercurrent of excitability. I get the feeling she’s checking her energy here, as she did in last year’s “#soRANDOM,” whispering “chill, chill” before starting her verse.
It seems she’s full of prose, but she’s careful how she shows it. Through boom bap, the Georgia based lyricist shows her thoughtfulness as a writer, but remains relatable, as in the lyrics, “had to get my weight up, but really, had to pick my face up.” The simplicity of the video matches the realness of the verses.
In a word: gilded.