I saw a thread on Reddit the other day. It asked, “Is beat music dead?” pointing to Flying Lotus’ most recent album as proof. You’re Dead is an ambitious, existential concept album made with live instruments. It’s a jazz album, not beat, but Flying Lotus helped make beat popular, so now what?! Some fans panicked.
Other fans didn’t. Anybody who follows the industry knows that prominent genres don’t die. They combine and get renamed. Even if the innovators of beat jumped ship to try new things, they’ve already influenced us with that sound. Right now, bass fans worldwide are ready to accept hip hop as their new favorite form of electronic music and thousands of producers are poised to deliver. Beat had something to do with that.
The same off-kilter kicks and snares of the beat sound can be found in MinusOne‘s “Love Lost Lust.” Tagged simply as “hip hop,” you can tell he isn’t trying to hop on a trend for exposure. Rather, he expands on one of our favorite styles invented in the past decade or so. The Chicago based producer uses minimal melodies and hints of vocal samples to convey big feelings, all the while keeping that unpredictable kick, snare in the foreground of the mix.
And the track description… oomph.